Unfortunately, Spotify and other mainstream streaming services never explained why a song needs to be streamed for 30 seconds for it to count as one stream. In Apple Music’s case, the same principle also applies to video views. What counts as a stream?īoth Spotify and Apple Music agree that a listener needs to stream a song for 30 seconds or more for it to count as a stream. The amount of money that artists ultimately get paid per stream is also dependent on their record-label deal and digital music distribution company. Major artists are extremely valuable for streaming services, so they may get better deals and have higher PPS values than independent artists. Because Spotify and many other streaming services are subscription-based companies, their PPS for subscribed users is higher than their PPS for free users. Popular streaming services such as Spotify reward artists with a higher PPS for streams made by subscribed listeners. You can find more information on how listeners’ location influences PPS values here. According to the digital music distribution platform iGroove Music, PPS numbers can go from a collective average of $0.0178 (South Korea) to a collective average of $0.0005 (Turkey). Listeners’ locationĪverage PPS values can also vary drastically from country to country. If we take into account the 10 most popular streaming services in the world, the average collective PPS value sits around $0.0071. As established, PPS values can vary drastically between $0.0188 and $0.0013 depending on the streaming platform. Streaming serviceĪrtists can get paid more or less depending on the streaming services they use. Which factors can influence streaming services’ payments?įour main factors can influence how much an artist is paid per stream: the streaming service, the listeners’ location, the listeners’ subscription package, and the specific rates agreed by artists, labels, and music distribution companies. On the other side of the spectrum, an artist needs to hit a whopping 750 streams to make $1 on Pandora and over 400 streams to get the same amount on SoundCloud. Napster is the highest streaming service around, and one of just two of the most popular streaming services that reward artists with more than one cent per stream. With regular YouTube, creators get approximately $0.0006 per view, meaning they need to reach 1,456 views to make $1. Note: YouTube Music should not be confused with YouTube, which pays content creators per view, not per stream. So, how much do streaming services pay per stream? Streaming service dollars and estimated according to the U.S. The values in the table below are listed in U.S. While it’s hard to determine exactly what the PPS of Spotify and other streaming services is, some music distribution websites provide helpful guideline figures for determining how much each streaming service pays per stream. PPS values aren’t always exact, as they can be influenced by factors such as location. The PPS of alternative streaming services varies between $0.0188 (Napster) and $0.0013 (Pandora). Spotify pays an estimated average of $0.0043 per stream, but their pay-per-stream (PPS) can be as high as $0.0084.
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